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CREATIVE DIRECTOR
CREATIVE MEDIA STRATEGIST
CASE STUDIES
CONCEPT
Consumers grow tired of the fast/quick content brands produce through social media. To properly position Prospera, we must do it from an authentic + intentional approach.
Fashion culture responds to authentic storytelling and creative world building through creative/innovative media
INSIGHT
THE CHANGE.
+250K VIEWS
Across all social platforms
35% INCREASE
in online conversions
+5x USER ENGAGEMENT
60% new fans + customers
We developed a cinematic campaign, positioning Prospera as a rising player in the professional fashion space. From signifying change is in the air, while showcasing the lifestyle associated with the brand, we created media that established a strong visual identity new fans could grow attached to.
PROSPERA BRAND PRODUCES ON A CINEMATIC REBRANDING CAMPAIGN
LEY | MUSIC ARTIST
Fans of music roll their eyes at the newest bits of "nostalgia" or "homage" associated with modern day media related to artistry.
Music culture responds to genre defying world building, consuming authentic content that stands out visually, making them feel drawn to the artist as well as the song
INSIGHT
CONCEPT
CREATING UNFORGETTABLE MOMENT'S ON SOCIAL MEDIA
EXECUTION
We developed a series of cinematic visuals, positioning Ley as a mysterious spectacle figure presented in larger than life settings. Each visualizer consisted of similar continuity/themes, making audiences recognize Ley immediately when scrolling social media. By being original with every piece of media, Ley is able to stand out visually from other members in his niche, solidifying hiself for consistent long term growth.
WITHIN 4 MONTHS
8,233% INCREASE
in monthly listeners (600 -> 50K)
+8-10x USER ENGAGEMENT
45% new fans
+1 MILLION VIEWS
Across all social platforms
+10K FOLLOWERS
Across all social platforms
IGNIS x SWINDLERS
FASHION FINDS FORTUNE
IGNIS Clothing collabs with Swindlers Vintage, dropping a long awaited statement piece for made for college students
Fashion culture responds to authentic storytelling and creative world building through creative/innovative media.
College students respond to relatability, familiarity, and love the sense of a thrill.
How can those worlds collide to tell the perfect story?
INSIGHT
THE NARRATIVE
BRIDGING AUDIENCES GAPS FOR RECROD BREAKING RESULTS
CONCEPT
ACT 1 | CALL TO ACTION
ACT 2 | THE GRAND REVEAL
EXECUTION
100% SELL THROUGH (7 DAYS)
Re-stock within 2 weeks of campaign
+8-10x USER ENGAGEMENT
45% new fans
5x MORE SAVES
Than previous content/campaigns
We developed a cinematic commercial with the intention of bridging the worlds of IGNIS Clothing and Swindlers. The narrative follows a college student on the quest to find the treasure at the end of the "Yellow Brick Road of IGNIS Cash. By showcasing familiar settings to U of A college students, displaying the product as a jaw dropping spectacle, and building an authentic world, we successfully hit each target audience, leading to 100% sell through within 7 days!
ACT 3 | THE GRAND REVEAL
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